understand how tinysend builds your sender reputation over 30 days to ensure maximum deliverability.
why warm-up matters
when you create a new list, you're establishing a new sender reputation with email providers (gmail, outlook, yahoo, apple, etc). sending too many emails too quickly from a new sender looks like spam and will hurt your deliverability.
email warm-up builds trust with email providers by gradually increasing your sending volume over time. this ensures your emails land in inboxes, not spam folders.
how it works
tinysend automatically starts a 30-day warm-up process when you create a new list. we track limits separately for each major email provider (gmail, outlook, yahoo, apple, and others):
- days 1-2: 50 emails per provider (total ~200-250/day)
- days 3-4: 200 emails per provider (total ~800-1000/day)
- days 5-7: 400 emails per provider (total ~1600-2000/day)
- days 8-10: 700 emails per provider (total ~2800-3500/day)
- days 11-14: 1,250 emails per provider (total ~5000-6250/day)
- days 15-17: 2,500 emails per provider (total ~10k-12.5k/day)
- days 18-21: 4,500 emails per provider (total ~18k-22.5k/day)
- days 22-25: 8,750 emails per provider (total ~35k-43.7k/day)
- days 26-30: unlimited
per-provider limits
we track your sending separately for each email provider because gmail, outlook, yahoo, and apple each track your sender reputation independently. this means:
- if you have 1000 gmail subscribers on day 1, you can only email 50 of them
- but you can also email 50 outlook, 50 yahoo, and 50 apple subscribers the same day
- this protects your reputation with each provider individually
what happens if i exceed the limit?
if you try to send more emails than your daily limit allows for any provider, tinysend will:
- block the send and show you an error message with per-provider details
- send you an email notification explaining which provider limits you hit
- tell you how many emails you can still send to each provider today
- remind you that your limits will reset tomorrow
example: if you try to send to 500 gmail subscribers on day 1 (limit: 50), we'll block the send and show "gmail: need 500, have 50 remaining".
you can schedule publications in advance and they'll automatically send when capacity becomes available.
best practices during warm-up
- send emails consistently - daily or every few days is better than sporadic bursts
- start with your most engaged subscribers to build positive signals
- monitor your open and click rates - high engagement helps build reputation faster
- avoid spam complaints - make it easy for people to unsubscribe
- use a custom sender domain for better reputation control (optional but recommended)
tracking progress
your list dashboard shows your current warm-up status with:
- current day (x/30)
- daily sending limit per provider
- emails sent today per provider (gmail, outlook, yahoo, apple, other)
- remaining capacity for each provider
after warm-up completes
after 30 days, the warm-up restrictions are automatically removed and you can send unlimited emails (subject to your plan limits). the warm-up banner will disappear from your dashboard.
questions?
contact us at hi@tinysend.com if you have questions about warm-up or need help with your sender reputation.